About company

Our company

Lanswood Commerce is a Greenwich, UK based company founded in 2012. Company produces small batch custom watches. In 2013 company launched new product line under it’s own brand: No-Watch.

Initially, two categories of watches were produced. The first category was low-cost and medium-priced electronic-based watches with quartz movements. These watches do not possess fascinating features as they are basically used for timekeeping. Second category is expensive collectible watches that have purely mechanical based movements and are powered by springs. These watches have special and sometimes custom features.

After 5 years of producing rare and unusual watches, company starts new brand: Svalbard. These watches and inspired by beautiful, extreme and challenging landscapes of Svalbard and are valued more for their elaborate artistry, aesthetic appeal and fashionable design than for simple timekeeping. The Svalbard products are not actually watches in the actual sense of watches having the usual standard 12-hour dial. The company’s products are purely unusual and non-standard - 24-hour dial (military time), single-handed (12-hour and 24-hour) and backward (reverse movement) watches that are not actually everyday–use watches for the most of the people.

Svalbard creates its class of watches bearing in mind the special features which customers are yelling for in personalized timepiece. To uniquely position itself in the personalized watch niche in the industry, the company carries out a market research after production of each unique model. This enables the company to ascertain the complaints and feedbacks of the customers and build on them for production of the subsequent models to the awe and satisfaction of the customers.

It is time for you to enjoy the exclusive features of the unusual and rare watches. Make a difference and create that aura of uniqueness around yourself by getting one or more of the unusual and individually numbered and unique timepiece.

Collection designer: GUSTAF BERGSTRöM

Since the young age of five, Gustaf Bergström has followed in his father’s foot-steps of appreciating aesthetic beauty. Growing up Gustaf would marvel at in-tricate architecture and small nuances in nature no one else seemed to notice. You could say he’s been a designer since he was a child, but he didn’t realize it until later in life. His career truly started just after college when he won an honorary award in graphic design from a prestigious contest based out of Sweden. This is when he realized his talents could truly make a difference in the world around him.

For the next few years he traveled the globe and was esteemed in various countries for his visual stunning art that encapsulated his love for all things beautiful, but it wasn’t until 2010—in his 30’s—that he developed an interest in the design of watches. Incorporating his lifelong love for nature and architecture and unusual facets of life, he began sketching watch designs and never looked back.

Since then, Gustaf has designed dozens of unique and gorgeous watches that are seen on the wrists of many professionals, creative's, and adventures around the world. His designs capture every element of the world around us, making them perfect for any personality, age, and style. With a true passion for art, nature, and just plain living life to the fullest, Bergström’s profound legacy in the artistic realm is only just beginning.

Gustaf Bergström

Our Team

Alex Mitten

Alex Mitten

CEO, Project Manager

Inge Nilsen

Inge Nilsen

Project Manager

Symon Murphy

Symon Murphy

Sales Manager

Geromo Pasadena

Geromo Pasadena

Technical & Support


We would be pleased to start a partnership with private resellers, dealers and trade companies.

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